Garage-Media LLC, a new entrant in the outdoor media technology industry, and its affiliates, has announced a $30 million commitment for new Digital Outdoor projects with strategic partner A2aMEDIA. A2aMEDIA controls the U.S. and Canadian rights to the patented technology, Mediamesh, the world’s premier, transparent, architectural digital display technology. Mediamesh, comprised of stainless steel mesh with interwoven LED profiles, provides building owners and investors the unparalleled opportunity to broadcast messages in the most aesthetic and innovative way possible. Using 80% less power than conventional LED displays, Mediamesh also delivers a strong environmental message for its owners with the decreased energy costs.
With groundbreaking technology at their disposal, Garage-Media will focus on the purchase and capitalization of “hard to reach,” high-traffic locations. The first of these locations will be the Port Authority Bus Terminal in Times Square, New York City. This long-term aesthetic upgrade will cover approximately 6,000 square feet of the Port Authority’s facade on 8th Avenue and 42nd Street, with an additional 25,000 square feet of architectural lighting that will be color coordinated with its visual messaging. The media platform, which can provide up to 70% transparency, will be installed over the face of the terminal. The transparency allows easy passage of emissions through the display, thereby ensuring the safety of bus riders and Port Authority employees. The facade will display media content that is viewable from the sidewalk and street. The bold color and large format images will appear to “float” over the face of the terminal. Garage-Media’s Adam King commented, “This Port Authority project brings together the best of a public/private partnership. We are pleased to have the opportunity to launch our venture with A2aMEDIA in such a high profile location. It serves as a model for other locations around the country that have incredible potential, but haven’t had the benefit of A2aMEDIA’s new transparent digital technology.”
The Port Authority Bus Terminal Mediamesh Project was financed by Macquarie Equipment Finance, headquartered in Australia with U.S.-based operations, and is one of the world’s largest independent equipment lessors.
Johnsen, Fretty & Co. LLC, a Stamford, CT-based investment bank specializing in the out-of-home media industry, is advising Garage-Media on all funding-related matters.