GameFly, Inc., the leading online video game rental subscription service, today announced the acquisition of IGN Entertainment‘s Direct2Drive.com (D2D), a leader in digital distribution of video games. D2D, the popular digital retailer, will continue providing more than 3,000 PC and Mac titles for gamers to purchase and download digitally. As part of the transaction, IGN will gain a minority equity stake in GameFly, but will play no direct role in GameFly’s operations or governance. News Corporation will take an observer seat on GameFly’s board.
“We’re very excited to bring the D2D team onboard at GameFly and expand our ability to deliver games to consumers,” said David Hodess, CEO of GameFly. “Only GameFly can offer a complete library of physical and digital games for the PC, Mac and consoles in one place.”
“GameFly has been an innovator in the video games industry, and it continues to evolve with the expansion of its digital offering. We’re excited to continue working and partnering with GameFly moving forward,” said Jorge Espinel, EVP of Strategy and Corporate Development for News Corp. Digital Media Group and GameFly’s board observer.
Terms of the deal are not disclosed.